About Catherine


Entrepreneurship is in my blood. I grew up on a century farm in central Iowa working in the family business each summer, and began my sales career in elementary school, selling all the Thin Mints® it took to earn a spot to horse camp!

It wasn’t long after college before side projects led me to co-found an internet marketing company, where I quickly experienced all of the challenges that come with running a fast-growing company. Although we earned a FastTrack Award and recognition as one of the Michigan 50 Companies to Watch, I struggled to find a SIMPLE way to run the business.

After a handful of people suggested the book Traction, I finally pulled it out of my stack of business books and read it on a train trip to Chicago. For over a decade since then, the Entrepreneurial Operating System® (EOS) has been an integral part of my life. I started off by self-implementing and eventually hired a Professional EOS Implementer® to help us master the tools. After selling my stake in the company, I joined the leadership team of a company that runs on EOS, and ultimately decided to become an EOS Implementer.

I remember when there weren’t enough hours in the day, or enough cups of coffee to get everything done. Don’t get me wrong, I still love a good cup of coffee! But what I love even more is helping leaders caught in that hard-charging, get-it-all-done trap, and providing a proven process — a roadmap — for getting to the other side.

When I’m not evangelizing EOS, you’ll probably find me swimming, biking or running. I enjoy competing in triathlons and other endurance events, enjoying being part of a fitness journey with friends and family.


What Catherine's Clients Are Saying

Tiffany Habedank

Tiffany Habedank

Owner, Peyton's Learning Place

"Our company almost immediately gained traction after Catherine became our EOS Implementer™! Now my life has completely changed because our team is on the same page working towards common goals! I absolutely love the Scorecard and how it has helped create accountability and focus for the leadership team."

Linda Merlo - SPOT Imaging

Linda Merlo

Owner and Integrator, SPOT Imaging

"We were introduced to Catherine and EOS® as we considered how to transition ourselves from being day-to-day leaders to advisors and mentors in our 53-year young company.

The structure and discipline of EOS, combined with Catherine's coaching, made everything fall into place. We were genuinely surprised by how painless the experience was, and how quickly we started to see significant results. We wish we had discovered EOS 10 years ago!"

Lauren Kingsley - Painted Trout

Lauren Kingsley

CEO, Painted Trout

"Whatever the magic of EOS® is, it’s working. It’s helping for managing the workflow and keeping us from feeling overwhelmed. It's helping provide a clearer sense of who is doing what, and who is accountable.

We wouldn’t have been able to get anywhere near this level of self-knowledge, focus, and discipline on our own. Catherine is amazingly resourceful, genuinely welcoming, patient, and enthusiastic. Our experience with her has been a real shot in the arm for our team!"

Racheal Flanagan - Joyful Jungle

Racheal Flanagan

Owner, Joyful Jungle

"Working with Catherine Juon has changed my business. Not only do I know where my business is going, but even in the middle of a pandemic, I know I have what it takes to lead my company and my team through this. The Entrepreneurial Operating System and her support and guidance have not only kept us on track but are pushing us to do more. Implementing EOS is the best decision our company has ever made."

Jason Piasecki - Revel

Jason Piasecki

Partner, Revel

"After using EOS for three years, we thought we had it down cold. The difference between working with Catherine and self-implementing has been night and day. She’s helped us identify blind spots in our business that we didn’t even know were there. If you’re looking to gain true Traction, your first call should be to Catherine and 87plus." 

Catherine Juon

Contact Catherine

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EOS Badge Professional Implementer