About Catherine


Entrepreneurship is in my blood. I grew up on a century farm in central Iowa working in the family business each summer, and began my sales career in elementary school, selling all the Thin Mints® it took to earn a spot to horse camp!

It wasn’t long after college before side projects led me to co-found an internet marketing company, where I quickly experienced all of the challenges that come with running a fast-growing company. Although we earned a FastTrack Award and recognition as one of the Michigan 50 Companies to Watch, I struggled to find a SIMPLE way to run the business.

After a handful of people suggested the book Traction, I finally pulled it out of my stack of business books and read it on a train trip to Chicago. For over a decade since then, the Entrepreneurial Operating System® (EOS) has been an integral part of my life. I started off by self-implementing and eventually hired a Professional EOS Implementer® to help us master the tools. After selling my stake in the company, I joined the leadership team of a company that runs on EOS, and ultimately decided to become an EOS Implementer.

I remember when there weren’t enough hours in the day, or enough cups of coffee to get everything done. Don’t get me wrong, I still love a good cup of coffee! But what I love even more is helping leaders caught in that hard-charging, get-it-all-done trap, and providing a proven process — a roadmap — for getting to the other side.

When I’m not evangelizing EOS, you’ll probably find me swimming, biking or running. I enjoy competing in triathlons and other endurance events, enjoying being part of a fitness journey with friends and family.


What Catherine's Clients Are Saying

Tiffany Habedank

Tiffany Habedank

Owner, Peyton's Learning Place

"Our company almost immediately gained traction after Catherine became our EOS Implementer™! Now my life has completely changed because our team is on the same page working towards common goals! I absolutely love the Scorecard and how it has helped create accountability and focus for the leadership team."

Catherine Juon

Contact Catherine

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Catherine's Kolbe A Index™
Catherine - Kolbe Score