During the check-in portion of a recent quarterly session with a client, several team members mentioned that their Marketing Strategy was “not working”. When I dug a little deeper during the V/TO review, everyone agreed that the Marketing Strategy was correct - they just weren’t sure what to do now that their 3 Uniques™ were defined.
Our current reality is that we all share the experience of cancer impacting someone we know. We understand the language of cancer: early detection and treatment, advanced stages, prognosis and survival rates. It is a serious and ominous topic for too many of us.
Does this gardening incident sound familiar? “My son ran over my rosebush with the lawn mower. I thought for sure it was dead! But to my amazement, it came back stronger and more vibrant than ever.” It seems like most of us have a gardening incident somewhere in our past. Aside from teaching your son to spare the shrubbery, there is a business lesson in this gardening incident, too. It’s about pruning for growth.